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Australian Army Rise Up Recruitment
A new advertising campaign, designed to drive a greater emotional connection between the Army and potential recruits, was launched on Australian televisions on Sunday. The campaign focuses on the...
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Australian Air Force Train More Than Just Pilots
Australian Defence Force Recruiting is promoting the Air Force brand with an advertising campaign, “Accomplished”, demonstrating that the Air Force trains more than just pilots. TV advertisements...
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The Paper Baron Online
Defence Jobs in Australia is recruiting for the Air Force Reserves with The Paper Baron, an online game in which players throw a paper dart as far as they can. The dart can be manoeuvred to a certain...
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Ocean Recon for Submariners
The Royal Australian Navy is running Ocean Recon, an interactive site developed to provide a detailed insight into what life is like as a Royal Australian Navy Submariner. The product aims to raise...
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Air Force Exclusive Access Pass
Australia’s Defence Force Recruiting is promoting everyday life in the Royal Australian Air Force (RAAF) with “A Typical Day”, an multi-platform inside look behind the scenes for an exciting week....
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Impossible Airfield
Defence Force Recruiting (Defence Jobs) in Australia is running “Impossible Airfield”, an advertising campaign centred on a full-scale military operation that sets out to prove to the Australian public...
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The Cavalry Has Arrived
Australian Defence Jobs is promoting the Army Aviation careers in an integrated advertising campaign featuring the ARH Tiger and S-70A-9 Black Hawk helicopters. “The Cavalry Has Arrived”, the tag line...
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Australian Defence Mobile Medic
Mobile Medic, the Australian Defence Jobs augmented reality app, has won four Gold Lions at Cannes International Festival of Creativity, for Direct, Media, Promo & Activation (2), along with a...
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